The authors have drawn on a treasure of unknown papers to write this biography of Albert Davis Lasker. Lasker helped invent "reason why" advertising, market research based on direct mail advertising, premium coupons, and a host of other industry innovations. They recount the powerful influence of his background, his deep friendships and the debilitating depression he struggled with even as he forged his remarkable achievements.--[book jacket]. The fascinating story of Albert Lasker, the ingenius and tormented father of modern advertising.
Temas
AdvertisersAdvertisingBiographyHistoryAdvertising, biographyAdvertising, history
Datos de Open Library · ID OL14873930W
0
leído
0
listas
0
likes
Media de la comunidad
Sin valoraciones aún.
Dónde conseguirlo
Todavía no hay reseñas. ¡Sé el primero en escribir una!